GOOD was founded in 2020 by friends David Brinson and Victoria Houston. They shared a goal to create a new shopping experience for pre-loved luxury and vintage fashion.

With a combined 40 years of retail expertise, their aim was to elevate commercial and customer service standards in a marketplace where that often fell short. Their vision was to attract a broader audience, beyond the dedicated pre-loved fashion enthusiasts, by encouraging new customers to embrace sustainable shopping through beautifully curated, hand-picked collections in stores with genuine kerb appeal. They also hoped to be able to share their passion for beautiful garments made from high-quality materials that celebrate good tailoring and original design.

They are very proud to be a predominantly brick-and-mortar business and enjoy creating environments where customers can touch, feel and try some of their unique finds, whilst having the opportunity to ask as many questions as they’d like. GOOD aims to offer truly desirable luxury pieces at more attainable prices so a broader community of fashion lovers can find their luxury fix.