Privacy Policy

This document was last updated on 2 September 2026.

1. INTRODUCTION

This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.goodlondon.co.uk and as a customer of Good Sustainable Retail’s goods or services, including any information you may provide through our site when you purchase a product, sign up to our newsletter or take part in a prize draw or competition.

By providing us with your data, you warrant to us that you are over 13 years of age.

Good Sustainable Retail Limited (company number 12486727) is the data controller and is responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

If you have any questions about this privacy notice, please contact us using the details set out below:

Good Sustainable Retail Limited

hello@goodlondon.co.uk

GOOD, 31 Kensington Church Street, London W8 4LL

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at hello@goodlondon.co.uk.

2. WHAT DATA DO WE COLLECT ABOUT YOU

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

Identity Data may include your first name, last name, title and date of birth.

Contact Data may include your billing address, delivery address, email address and telephone numbers.

Financial Data may include your bank account and payment card details.

Transaction Data may include details about payments between us and other details of purchases made by you.

Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.

Profile Data may include details of your purchases or orders, interests, preferences, feedback and survey responses.

Usage Data may include information about how you use our website, products and services.

Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

The personal data described above may relate to any of the following categories of person:

  • customers and prospective customers;

  • people who offer or sell items to us through our buying service;

  • people who contact us, book an appointment or subscribe to marketing;

  • suppliers and service providers;

  • professional advisers and relevant public authorities;

  • people who enter competitions, prize draws or surveys; and

  • visitors to our website.

Special category data

We do not intentionally collect special category personal data, such as information about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health, genetics or biometrics. We also do not intentionally collect information about criminal convictions or offences through our website or ordinary retail and buying-service activities.

Please do not provide special category or criminal offence information unless we specifically request it and explain why it is needed and the lawful basis on which it will be used.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

3. HOW WE COLLECT YOUR PERSONAL DATA

We collect data about you through a variety of different methods including:

Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:

  • shop with us or request a digital receipt;

  • offer an item through our buying service;

  • contact us or book an appointment;

  • subscribe to our marketing communications;

  • enter a competition, prize draw, promotion or survey;

  • provide feedback;

  • communicate with us by post, telephone or email; or

  • visit or interact with us in-store or online.

Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns using cookies, server logs and similar technologies, including Google Analytics. Please refer to the Cookie Policy below this Privacy Policy.

Third parties or publicly available sources: Depending on your settings and the privacy policies of other online services, we may receive information from services such as Whatnot, social media platforms, analytics providers and search information providers. We use Google Analytics and Squarespace Analytics to understand how visitors reach and use our site. We may also receive personal data from public sources where permitted by law.

Social media and internet-based advertising: Good Sustainable Retail Limited uses social media in its marketing and advertising. When you interact with GOOD-related social media content, that service may collect information about your interaction. Social media activity is governed by the privacy policy of the relevant provider. Our website links to services including Instagram, Facebook and Whatnot, and we use Google Analytics to understand the effectiveness of our website and marketing.

We do not make, and do not allow these third parties to make, any attempt to identify individual visitors to our site.

4. WHY WE COLLECT YOUR PERSONAL DATA

We will only use your personal data when legally permitted. The most common uses of your personal data are:

Where we need to perform the contract between us.

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Where we need to comply with a legal or regulatory obligation.

This may include:

to respond to any query that you may submit to us

to manage our relationship with you (and/or your business), including by maintaining our database of clients and other third parties for administration, and accounting and relationship management purposes

to process purchases and transactions under our buying service

to send you any relevant information on our services and events that may be of interest to you using the email and/or postal address which you have provided, but only if you have given us your consent

to ensure that our site's content is presented in the most effective manner for you and your device

to customise our site according to your interests

to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical analysis and surveys

to allow you to participate in interactive features on our site when you choose to do so

as part of our efforts to keep our site safe and secure

to measure or understand the effectiveness of advertising we send to you and others, and to deliver relevant advertising to you

to comply with any other professional, legal and regulatory obligations which apply to us or policies that we have in place

as we feel is necessary to prevent illegal activity or to protect our interests.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email, customised online advertising or text message. You have the right to withdraw consent to marketing at any time by emailing us at hello@goodlondon.co.uk

Marketing communications

You will receive marketing communications from us if you have:

(i) requested information from us or purchased goods or services from us; or

(ii) if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and

(iii) in each case, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links in any marketing message or by emailing us at hello@goodlondon.co.uk.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at hello@goodlondon.co.uk.

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

5. DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below for the purposes set out in paragraph 4 above:

  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

  • HM Revenue & Customs, regulators and other authorities that require reporting of processing activities in certain circumstances.

  • Our bank may require us to disclose your personal data for the purposes of preventing money laundering or terrorist financing, particularly where we hold money on your behalf.

  • Our employees and contractors, where they need the information to perform their duties and are subject to confidentiality obligations.

  • Our data processors providing security, email, data governance, archiving and other IT and business support services.

  • Our email, payment, point-of-sale and accounting service providers, including Xero where relevant.

  • Google, which provides Google Analytics, and search engine providers that help us improve and optimise our website.

  • Any third party you ask us to share your data with.

  • Third parties to whom we sell, transfer or merge parts of our business or assets.

  • We require all third parties receiving your data to respect the security of your personal data and treat it in accordance with the law. We only allow service providers acting on our behalf to process personal data for specified purposes and in accordance with our instructions.

6. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

8. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data

  • Request correction of your personal data.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request transfer of your personal data.

  • Right to withdraw consent.

You can see more about these rights at:

https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you wish to exercise any of the rights set out above, please email us at hello@goodlondon.co.uk.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Choosing how we use your personal data

We understand that you trust us with your personal information and we are committed to ensuring you can manage the privacy and security of your personal information yourself.

With respect to the information relating to you that ends up in our possession, and recognising that it is your choice to provide us with your personal data, we commit to giving you the ability to do all of the following:

You can verify the details you have submitted to Good Sustainable Retail by contacting us: hello@goodlondon.co.uk. Our security procedures mean that we may request proof of identity before we reveal information.

You can also contact us to ask us to change, correct or delete personal information controlled by Good Sustainable Retail Limited. Please note that information you have shared through social media channels may remain visible on those services.

You can unsubscribe from receiving marketing emails from us by clicking the “unsubscribe” link at the bottom of any email. Once you do this, you will no longer receive any emails from us unless you select you would still like to receive emails about an individual topic or you explicitly provide consent in future.

You can request a readable copy of the personal data we hold on you at any time. To do this, please contact us: hello@goodlondon.co.uk.

9. THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

10. COOKIES

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see the policy below.

11. QUESTIONS, REQUESTS AND COMPLAINTS

If you have any questions about this Privacy Policy, the practices of, or your dealings with Good, please contact us at:

Good Sustainable Retail Limited

hello@goodlondon.co.uk

GOOD, 31 Kensington Church Street, London W8 4LL

Please note that Good Sustainable Retail Limited regularly reviews how we process and protect personal data. We may update this privacy policy from time to time. When changes are made, we will revise the ‘last updated’ date at the top of this page. We encourage users to check this page periodically to stay informed about how we protect the personal information we collect.

COOKIE POLICY

USE OF COOKIES AND TRACKING SOFTWARE

We use a system of classifying the different types of cookies used on the site or by third parties through the site. This explains which cookies we use, why we use them and what functionality may be affected if you disable them.

The cookie banner appears on your first visit and may reappear periodically. You can also manage or disable cookies through your browser settings.

WHAT ARE COOKIES?

Cookies are small files saved to your device that store information about your interactions with the site. They perform different functions, such as helping you navigate between pages efficiently, remembering your preferences and generally improving the user experience. You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.

WHAT TYPES OF COOKIES DO WE USE?

Persistent cookies – these cookies remain on a user's device for the period specified by the cookie. They are activated each time the user visits the site that created that cookie.

Session cookies – these cookies allow website operators to link a user's actions during a browser session. A browser session starts when a user opens the browser and finishes when they close it. Session cookies are temporary and are deleted when the browser closes.

WHAT CATEGORIES OF COOKIES DO WE USE?

Strictly necessary cookies – these cookies enable services you have specifically requested. They are essential for moving around the site and using its core features.

Performance cookies – these cookies collect information about how visitors use the site, including which pages are visited most often and whether visitors receive error messages. We use this information to improve how the site works. Google Analytics is included in this category.

Functionality cookies – these cookies remember choices such as language or region and can provide enhanced, more personal features. They may also remember changes to text size, fonts and other parts of web pages that can be customised. The information these cookies collect may be anonymised.

Third-party cookies – these cookies may be set by external providers, including analytics and social-media services. We do not control the settings of third-party cookies, so please review those providers' privacy and cookie information for details about how to manage them.

WHICH TRACKING SOFTWARE/CODES DO WE USE AND HOW DO WE USE IT?

When you visit the site, we use Google Analytics and Squarespace Analytics to collect standard internet log information and information about visitor behaviour. We use this information to understand how people use the site and to improve it. These services may use cookies to track engagement and usage. We do not use analytics information to identify individual visitors.

HOW TO DISABLE COOKIES:

You can choose to have your device warn you when a cookie is being sent or turn off cookies through your browser settings. Each browser is different, so consult its Help menu for instructions. You can also dismiss the cookie banner on our site.

IF YOU DISABLE COOKIES IN YOUR BROWSER:

If you disable cookies, some optional features may not function properly or may be less efficient.